Company Timeline

1978 – Founded by Al Jubitz, the Dial-A-Truck service launches at the Jubitz truck stop in Portland, OR. This allows truckers to view loads on a monitor, rather than on handwritten note cards pinned to a bulletin board (nicknamed a “load board”). Nine other truck stops along the Interstate 5 corridor, from Washington to California, add Dial-A-Truck monitors.

1985 – Within seven years, Dial-A-Truck installs monitors at more than 200 truck stops in 42 states.

1989 – Dial-A-Truck becomes DAT Services. The company is headed by Al Jubitz, son of Jubitz truck stop founder Moe Jubitz. Al’s brother Fred and step-brother Lawrence are also part of the growing business. Monitors are now in more than 500 truck stops from coast to coast.

1995 – DAT introduces the Transportation Terminal™. With this device, DAT becomes the first North American freight-matching service to provide real-time data, transmitted via satellite. Subscribers are provided with a desktop terminal and a rooftop-mounted satellite dish to receive the data.

1997 – DAT Connect™ for Windows®, an interactive software, allows users to access DAT Load Boards from a personal computer, via dial-up modem.

2001 – DAT is acquired by TransCore, which also buys Keypoint Software and Viastar Services. Keypoint and Viastar’s fleet compliance tools later become part of DAT Solutions. 

2004 – TransCore is acquired by Roper Technologies (NYSE: ROP), a diversified technology company and constituent of the S&P 500, Fortune 1000, and the Russell 1000 indices.

2010 – DAT launches RateView™, which provides average market rates for every point-to-point lane.

2014 – TransCore DAT becomes DAT Solutions. The company provides a broad range of services to the transportation industry, including freight matching, freight rate information, carrier monitoring services, fleet tracking systems, transportation management software, and fleet compliance services.

2016 – DAT and Getloaded, a leading load board provider for small carriers and brokers, combine networks to create one super-database of spot market freight and capacity. The combined networks offer the industry’s largest and most diverse electronic marketplace for on-demand freight.

2020 – DAT introduces DAT One, an end-to-end freight solutions platform, and DAT iQ for advanced data analytics. DAT iQ launches Market Conditions Index and Ratecast, advanced freight forecasting features, while DAT One launches an all-in-one driver app for finding loads, services, parking, fuel prices, and much more.

2020 – DAT acquires the Freight Market Intelligence Consortium from Chainalytics, adding the most trusted source of analytics for contract freight, drastically expanding its shipper analytics.

2022 – DAT expands its fraud prevention efforts, launching identity verification and account security features to combat double brokering and protect customers across its platform.

2024 – DAT surpasses $1 trillion in freight transactions analyzed—the largest in the freight industry—giving customers access to the most comprehensive and accurate view of the market. With this unmatched dataset, shippers, brokers, carriers, analysts, and organizations can transact, forecast, analyze, and benchmark with greater confidence.

2024 – DAT acquires Trucker Tools, expanding its capabilities in real-time visibility. The acquisition enhances DAT One with expanded GPS tracking and digital freight matching capabilities, helping brokers, carriers, and shippers connect faster, improve visibility, and operate more efficiently.